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When acting for the seller as a Central Listing broker, Stuart represents the interests of an owner looking to sell his/her yacht.
With over 450 deals to his name and market dynamics at his fingertips, Stuart advises the seller on the appropriate asking price and marketing strategy for the yacht. He oversees the production of customized content, communicates with the market, schedules showings and negotiates offers, contingencies and conditions.
WHY LIST WITH STUART?
The aim is to expedite the sale at the correct price in the shortest possible time and without any loose ends. Listing with Stuart provides unique advantages: Stuart has been working with Fraser for over 40 years and is known across the industry for his experience, savvy and integrity. A dealmaker first and foremost, Stuart’s numerous repeat clients and referrals bear witness to his business acumen and character.
Fraser, consistently ranked among the top performing brokerage houses in the world, is a recognized global brand with extensive sales data and marketing resources. To complement Fraser’s corporate communications, Stuart has developed a customized marketing program aimed at generating greater impact and visibility. Yachts represented by Stuart stand out from the competition.
Effective marketing generates leads. It requires market knowledge, resources and expertise.
Stuart’s fully-customized marketing program develops yacht-centric, engaging and intelligently presented, digital and print content (website, video, brochures, mailing campaigns, articles and collateral material).
Stuart's marketing takes a yacht’s selling points to an entirely new level by presenting her as a unique brand communicating prestige and desirability. It highlights her pedigree and story, key features, capabilities and track record.
Communication strategies vary depending on the degree of exposure agreed with the seller. Content can be fully public or only released to pre-qualified buyers. Select content is published on Stuart’s personal website and media channels. Information is sent to his professional networks and included in industry multiple listing systems.
Leveraging Fraser’s brand, global presence and corporate marketing resources, content is sent to potential buyers worldwide, to the professional brokerage community and widely circulated via Fraser’s media channels.
Fraser takes part in top B2B and B2C industry shows and has cross-marketing programs with partners in other high net worth markets.
As you can see, the successful sale or purchase begins with the choice of a professional and experienced broker. Stuart’s proven record, reputation and associations lend weight to the service levels you can expect and to the overall effort when Stuart is charged with selling your yacht. Or when he is guiding you through the process of purchasing a new yacht.